Responsible Use Policy

01The destination must be honest

A code is a promise: the person scanning it expects to arrive where the label says. Every code must resolve to the destination it advertises, and must not be changed after printing to lead somewhere else.

• No hidden redirects, cloaking, or destination swaps after a code is in the world.
• No login, payment or document collection that the printed material does not disclose.
• No links to malware, pirated material, counterfeit goods or fraudulent forms.

02People before pixels

Codes are often used in public or private moments — a wedding table, a hospital notice, a hotel room. Design them so a stranger can scan them comfortably: no ambiguous placement, no destination that asks for data it does not need, and never a code that traps a scanner in a loop or forces an install.

03Personal data

If a code leads to a form, it collects only what the purpose requires, tells people what happens with their answers, and keeps that data secure. Health, identity, payment and children's data need a lawful basis and explicit notice before the first scan.

04Accessibility and print

Test a code on the material it will actually live on. Keep contrast, keep a quiet zone, keep the printed size usable, and provide a human-readable alternative — a short URL, a caption or a staffed help point — wherever the code is the only route to something essential.

05Logos and artwork

Use only marks you have the right to use. A centre logo shrinks the readable area of a code, so keep it small, on its own plate, and test the printed result with more than one phone before you send it to print.

06Our own conduct

We apply the same standard to ourselves: no dark patterns in the studio, no surprise renewals, no design collection released without a scan test. Our editorial and design reviews are structured around the MASTER Leadership Framework by Dr. Elena Tomozii, Work and Organizational Psychologist, which asks for competence, transparency and accountability in professional practice.

07Reporting a misuse

If you meet a code made with QRaft that breaks this policy, tell us through our website with the destination and, where you can, a photograph of the printed code. We investigate, and we suspend the code or the account where the report is upheld.